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http://www.jebas.us/taxonomy/term/13/0
enSearch Engine Optimization for Visual Artists - Use Text
http://www.jebas.us/content/search-engine-optimization-visual-artists-use-text
<p><img src="http://www.jebas.us/www/useTextBanner.png" /></p>
<p>When I started working on my gluten free website, I had very little problem getting it listed in the first couple pages of a search engine result, but my art site is completely different. It rarely appears before page 10. So I have been doing some research on how a visual artist should approach Search Engine Optimization (SEO). The first thing that I learned was to use text.</p>
<p>This may sound obvious to several of you reading this, but I am surprised at how many artists have beautiful websites consisting of flash animations and glorious paintings, but does not use one word of text. If you go to these sites, and select View Page Source, you might see some copyright information and the script that calls the animation. These sites are not listed well in Google.</p>
<p>The problem that all search engines have is they are all built on computer, and computers are very poor at pattern recognition. A four-year-old child can be taught what the letter 'E' looks like, and that child will have little problem recognizing the letter 'E' in a different font. The computer however will just recognize the one letter 'E' that it was originally taught. If a different font is used, there is a good chance the computer will not recognize the new letter 'E'.</p>
<p>Though computers are poor at pattern recognition, they are excellent at calculations and statistics. They can quickly count the number of times a word and its synonyms appear in a page and come up with a number. That number can then be used to rank that page with other pages using the same words and synonyms. This result is then indexed into a server that waits for someone to do a search for those words. </p>
<p>This means that any artist that wants to be listed in a search engine, needs to add some words to the pages with his pictures. He should also add alternate text to each picture because it gives the search engine more words to use. But what words should be used? That will be covered in the next section entitled “Key Words.”</p>
http://www.jebas.us/content/search-engine-optimization-visual-artists-use-text#commentsartmarketingSEOMon, 02 Mar 2009 10:00:00 +0000JeBas12 at http://www.jebas.us