Part of Branding is Figuring Out What Does Not Belong

A common topic on ProBlogger is branding. There is constant talk about determining what your brand is, how do you present it, and most importantly, keeping it consistent. Because of these discussions, I am dropping one of my blogs.

My Stories blog was the fist one I ever created. I made it so I could learn about running a website, and the actual blogging process. It has been extremely useful and fun, but now it is inconsistent with the rest of the websites that I have created.

All of my other websites are instructional and serve a purpose. On this website, there is a discussion on how to run this website and the lessons learned. Gluten Free discuses feeding a family gluten free meals. Art not only shows my latest artwork, but will also discuss marketing the artwork on the Internet. groupGTD is an open source time and project management software.

Unfortunately stories is just a group of entertaining stories. It does not belong with the rest of the websites that I have created. It does not fit the brand that I am trying to create for JeBas.US, so it is being removed.

Branding is not only about choosing what to show, but choosing what not to show.

For those of you that still want to follow my personal exploits, I have a LiveJournal Page that you can follow. There you are expected to put up personal stories and opinions, and that works with their branding.